P- Heels

P - Heels seek to employ parametric design principles and 3d printing to manufacture footwear.

There are ways to go before 3d printing can produce quality articles and become a cheaper alternative to traditional manufacturing. But its advantages in it being able to manufacture products with complex structure, along with significant reductions in power consumption and material wastage has it being researched by major brands who see its potential to create unique pieces of footwear.